You may recall the days when marketing was all about detailed research, market analysis, pricing studies and focus groups. Well, much of that remains important.
What’s changed is the new slate of digital tools that can help you reach a highly-targeted group of potential customers in real time at very little cost.
This is the age of digital marketing, and if you’re not using these tools to your best advantage you’re probably spending too much for too little results.
In short, digital marketing refers to all the Internet-connected platforms that help you get your value proposition to as many potential customers as possible. These tools include:
- A Website
- Email Marketing
- Social Medial Marketing
- Paid Online Advertising
- Content Marketing
Each component of digital marketing can be measured,so you don’t have to wonder whether it’s working. Also, each component has its own special benefits and shortcomings.
Consider the website, the foundation of all your digital efforts. While the website is a workhorse, you can’t simply create a site, publish and let it run. You need to pay attention to details such as Search Engine Optimization (SEO) and analytics to determine whether your site is attracting the right audience for your value proposition.
Together we will dive into each component with the aim of giving you the tools to create an integrated digital marketing campaign that can work for you all day, everyday, to attract new customers.
What’s more, digital marketing is a marvelously creative discipline and, I should note, a lot of fun!
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Digital Marketing for LTC Pharmacies (38 downloads)