Your LTC Pharmacy or consultant pharmacy practice needs a website. Your website is your portal to your customers and your potential customers so consider it the hub of your digital identity. We covered several options for a website platform in a previous post, but WordPress is worth considering.
WordPress is a website platform that is classified within the broad heading of a Content Management System (CMS). These types of websites allow people other than the designer or webmaster to edit content and update articles, posts, and other content. WordPress powers more than one-third of all the websites in the world.
Why Consider WordPress for Your Website?
The magic used by WordPress is that it’s built on PHP, which is a server-side programming language that makes it possible for you to create and interact with databases and deliver customized content to your audience. For example, a PHP can manage a login attempt by checking a database to determine whether a user is registered and if the password entered by the user is correct. If so, the user is granted access to your site. If not, the user is invited to register.
PHP also allows your website to handle eCommerce solutions and many other functional elements of a modern website. There are alternatives to PHP, but PHP is among the most popular web programming languages, used by such stalwarts as Facebook, Wikipedia and Yahoo.
Customize Your Site with WordPress Themes and Plugins
A key advantage of using a platform like WordPress is its almost endless number of themes. WordPress themes are site templates that you can customize for your own purposes. There are thousands of free WordPress themes and many of them are free to use and customize. Not every theme is as simple to customize as others, but the great feature of a WordPress theme is that you can swap themes easily to see how each one looks with your images and content without having to do much work.
Plugins Add Features
WordPress plugins are modules that perform particular functions. For instance, there are plugins that create web forms, perform analytics, create pop-ups, eCommerce and a vast assortment of other things you never imagined you needed. Plugins are simply downloaded to your WordPress site, activated and ready to go to work. Again, no coding needed.
The WordPress Learning Curve
While WordPress is simple to use there are a few things that you need to know to use it to its best advantage. Fortunately, since WordPress is such a popular platform there are plenty of tutorials available to get you up and running quickly. One of the most complete sources ins wpbeginner. There is also a You Tube channel associated with this site and can help you get up to speed in short order.
Give it a Try
WordPress may, or may not, be your perfect solution, but it is worth giving it a try. The main attraction is the sheer number of developers who continue to churn out new themes and plugins that can produce professional websites without having to learn a markup language, scripting or programming.