Your website is the central character in your digital marketing efforts. Prospects can search for you and find your business (provided you have optimized it for search). Your website will probably host your marketing documents, content marketing materials and will be a platform for exchanging information to prospects and customers.
There are three primary options for your website platform: You, or your developer, can create a custom site using html, css and server-side technology; you can use a commercial drag and drop platform that makes building a website fairly simple and requires no coding skills, or; you can use a content management system that provides a comprehensive set of tools to enhance the user experience and requires minimal coding skills.
Take some time to review your options when creating your website. Do you have technical support? If so, you might find the content management platform to be a good starting point. The templates used in these sites can be modified but take a bit of skill to make things look right. If you’re on your own you may find the drag and drop platforms to be a way to create an effective site with a fairly shallow learning curve.
Take a look at our free download: Deciding on a Website Platform to get an overview of the options available.