We all get email newsletters. Some of them we delete immediately and some we read regularly. What’s the difference? The ones I read provide information that is either interesting or useful. The best ones provide both.

Newsletters are valuable for several reasons:

• They provide information that your customers can use.
• They can do extra duty as marketing pieces for prospective customers
• They can establish you as an industry expert or “thought leader”
• They give insights into what your customers are interested in by letting you see which stories they click on and which customers read them, and which ones don’t.

That’s a lot of bang for a modest investment.

Cost:      $500-$750 per issue, including tracking reports